Penguin- Google Latest Web Spam Algorithmic Update.

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 4/30/2012 5:04:00 PM

'Penguin updates is Google new algorithm change which will decrease rankings for sites that Google believe are violating Google’s existing quality guidelines. We can say Penguin will target the web spam. Google said, new update will effect the 3.1% of organic search results in Google. But question is what is web spam and which practices Google will consider as web spam. Some of the web spam techniques are Keyword Stuffing, Clocking or Hidden text, Doorway pages, creating multipl(...)'

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Display Network Best Practices in Google Adwords

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 4/10/2012 5:27:00 PM

'Google Display network has millions of partner websites, which include the top news websites, blogs, You Tube and thousands of websites which have millions of daily traffic. So display network gives advertiser opportunity to reach the maximum no. of relevant audience. You can choose the broad reach targeting which will show ads on pages that match your primary targeting method.Some of the practices which can help you in generating better results for your campaign are:Create Separate(...)'

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Call Discrepancy in Adwords

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 4/2/2012 4:20:00 PM

'Sometime you see calls data at Call extension and Dimensions are different, or you see adwords show more no. of click to call received data than actual calls. Do you know why is it so?The reason is, sometime a person might click on the call extension on a mobile device and after clicking on the call extension the person needs to press the call button to give you a call. So sometime what happens is that if a person clicks on call extension and does not give you a call then the only c(...)'

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Access Adwords in your Mobile Phone

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 2/22/2012 5:06:00 PM

'In digital marketing last year was the year of mobile and no. of mobile user are growing in exponential rate. Now you can do almost all kind of work on mobile which you used to do in your laptop or desktop. Let me make previous line more specific, now you can manage your Adwords account on mobile which you used to do in your laptop or desktop.Suppose you are travelling or attending an event or party and suddenly you remember to pause campaign, or to change daily budget of campaign o(...)'

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Adwords Keyboard Shortcuts

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 2/8/2012 2:33:00 AM

'Account Navigation ShortcutsG then O: Go to All Online CampaignsG then C: Go to Campaign TabG then R: Go to Ad Group tabG then K: Go to Keyword tabG then N: Go to Network tabG then S: Go to Settings tabG then U: Go to Audience tabCtrl (+) right arrow S: Go to next campaign or ad group in sequenceCtrl (+) left arrow S: Go to previous campaign or ad group in sequenceTable Navigation and ShortcutsJ/K: Next/Previous row in primary data tableX: Select current rowE: EditP: PauseN: EnableD(...)'

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Adwords Impression Share Metrics Glossary

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 2/3/2012 3:48:00 PM

'Adwords glossary has long list and some of common terms are ctr, cpc, cpm, cpa, ad rank, quality score, conversion rate, impression etc. Still there are few terms or metrics which are used or read by us less often but are important. Impression share metrics is one of them which are ignored by us or we used to check them less often than other metrics. These metrics are:Impression Share (IS): Impression is when your ad is shown to a user. So impression share is the percentage of (...)'

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Broad Match Modifier in Google Adwords

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 1/14/2012 3:09:00 AM

'If you are mainly using the phrase and exact match keywords in your ad group, broad match modifier can help you to reach all those people who are searching for same kind of keywords phrases you choose for campaign. Modifier broad match show your ad for more relevant searches and has greater reach than phrase and exact match keywords. Broad match modifier helps you to get more relevant clicks and improve the conversion rate of campaign.By using the modifier broad match (...)'

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How to Link Google Analytics to Google Adwords Account

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 1/6/2012 5:20:00 PM

'Google analytics is one of the best tool to analysis and interpret the data of website. You can know how people are behaving in your website, by which source, medium they are coming, what is bounce rate of pages, by which keywords they are coming to your website etc.You can get the adwords campaign data in your Google analytics account. In google analytics you can analysis the data more deeply. For example, you can know what is the bounce rate of landing pages, a(...)'

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Are You Ready to Go Mobile? Mobile Advertising and Marketing Statistics

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 12/29/2011 5:18:00 PM

'Mobile phone is the easiest and fastest device for communication and now it added one more feature, easiest and fastest device to search and find the information. You don't need to switch on your PC and laptop to find the restaurant near to you or to send mail to your client or to do video chat with your friends. Now you can do all these things in your mobile phone, which is becoming smarter and smarter day by day.It's good you had a website and it's ge(...)'

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A Quick SEO Review for 2011

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 12/21/2011 5:32:00 PM

'Google keep changing its search algorithm every year, as Google itself said, we are doing more than 200 experiments with search at a time. So new changes and updates in search algorithm effects the SEO of website. If we looked this year, Google Panda updates lower down the ranking of lots of websites, Google again suggests webmaster to make quality website for better ranking. Let's have a look into some of the major changes we saw in year 2011.Google PandaGoogle (...)'

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Google Zeitgeist 2011- Watch Year 2011 from the Eyes of Google

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 12/16/2011 4:02:00 PM

'2011 was year of adversity, year of crossroads, was year of revolution, was year of possiblity. Google Zeitgeist 2011 video is one of the most awaited video for Google geeks, Zeitgeist 2011 video show you all the highlights of year 2011 in 2-3 minuntes and no one can show this better than Google. Last year i post Google Zeitgeist 2010 video which cover the all the main highlights of year 2010.This year in Zeitgeist 2011 video Google showed theEarth quack & tsunami of Japan (...)'

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Google Adwords Remarketing: Get second chance to convert website visitors into customers

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 12/15/2011 3:52:00 AM

'Everybody deserve a second chance and in Google adwords remarketing will give you second chance. Remarketing allows you to reach the people who visited your website before and you can match the right visitors with right message. Remarketing gives you opportunity to reach the visitors whoDidn't convertedConvertedAbandoned a shopping cartSigned up for an email subscription etc.We can say remarketing is a tool which can drive ROI for all types of advertisers, whether&nbs(...)'

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How Robot.txt,Meta Robots and rel= nofollow Effect SEO

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 12/3/2011 4:04:00 PM

'Lots of SEO misuse the Robots.txt, Meta Robots and rel=nofollow attributes, most of mix their role in SEO with each other. All of these three attribute effect the crawling, indexing and Page Rank of website,so you should have understanding when and where we should use these attributes. Let's take each one by one and understand them in brief way.Robot.txt FileRobot.txt file a special file which is placed at root folder of website. It looks like www.yourwebsite.com/robots.tx(...)'

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Deeper Look into Google Inside Search

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 11/23/2011 5:01:00 PM

'Google is doing more than 200 experiments with Google search and every year Google implement over 500 improvements to its search algorithm. As Amith Singhal said, Last year Google launched the 500 changes in algorithm, means Google changes his algorithm everyday. In 2010 Google run over 20,000 experiments in Google search. Few days ago Google posted the ten recent algorithm changes in search results in his blog post."If our scientific testing say this i(...)'

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Google Analytics: How to See Actual Keywords Search Query Using Advanced Filter

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 11/16/2011 5:28:00 PM

'Advanced filters are very helpful in exctracting data from the avaiable fields by using the Regular Expression. Advance filter takes up two fields which are Field A and Field B, to construct the output field. In order to use the advanced filter you should have knowledge of Regular expression. If you don't know you can read the Lunametics Regular Expression guide to get an idea about Regex.In Google Analytics we see the keywords data as total, paid and non paid wh(...)'

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Seth Godin on Future of Marketing

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 11/13/2011 4:30:00 PM

'Here are the thoughts of best selling author, blogger and entrepreneur Seth Godin on future of advertising, internet marketing & permission marketing. Another remarkable video of Seth Godin, don't miss to watch this master piece.'

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How to connect Google+ Business Page in Adwords

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 11/10/2011 4:07:00 PM

'A few days back Google+ rolled out the most awaited Google+ Brand page and now you can connect your Google+ page to your Adwords campaigns. With social extension you can see all the recommendation your businessreceived, you can check the +1 you recevied on your ads and search results. You can find the social extentaion at ad extention tab in your Adwords account. But first you need to verify the Google+ Business Page. There are few changes you need to make in your website (...)'

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Five Mistakes which Kill Landing Page Conversion Rate

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 11/6/2011 8:07:00 AM

'Landing page is page where you want visitors will do your desired action. This can be contact us form filling, news letter subscription or product purchase. Visitors who are looking for product or services related to your business can reach to your landing page through different sources which can be SEO, SEM, SMM etc. We can also say landing pages get the maximum traffic in your website and these pages must have good conversion rate.In my past post i write about landing pa(...)'

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Adwords Introduced the Dynamic Search Ads

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 10/20/2011 6:33:00 PM

'It had been few days, Google introduced the +1 button for display ads. And today Google Adwords introduce the dynamic search ads for local advertiser. A new simple and quick way to target relevant searches with dynamic ads generated right from your website.Google found that user search behavior changes each day, 16% of searches that occur Google has never seen before. So it's not easy to determine which keywords people are using to search your product and services.How Dynamic Search(...)'

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How to Use Internet to Grow Your Business

Author : Dinesh Thakur      Blog : SEO, SEM & Social Media Tips and Updates      Date : 10/7/2011 5:11:00 PM

'As entire world is using internet, your business needs a strong online presence and for this only website or blog of company is not good enough. You should know all the channels in internet which you can use to promote your business. Some of the best ways to promote business in internet are: 1 SEO : Search engine optimization help you to reach all those customers who are searching for product and services related to you business in search engines. You can read more about SEO i(...)'

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